Some people believe that all you need is a good camera, but there's much more to it than that. Getting the right camera angles, good audio, lighting and many other factors work together to give you the great images you need.
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 The quality of the camera and how you handle it are important for the "look" of your video. The Motion Factory uses professional full HD cameras. These cameras not only give us great images, but they allow us to perform some tricks in editing afterwards...
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 Many people record while holding the video camera in their hands. While in some cases this is appropriate, most of the time it results in shaky, unprofessional footage. Most of the time, we have better solutions to get stable images and spectacular camera moves.
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 This may sound surprising, but bad audio usually makes your video look bad. If the sound isn't of professional quality, then your video will come across as an amateur production. So how do you get 'good' audio? It's all a question of the right equipment and knowing how to use it.
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 Light is important for the quality of the image. Lighting is not only used to make a scene "less dark"; good lighting makes a scene look beautiful.
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When you put the camera on a small crane, you can create stunning images. The camera can smoothly move around and you can make it seem as if the camera is floating over the audience. You can see some examples here.